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      <image:title>The Adventure</image:title>
      <image:caption>The NetEnts user most prioritised core drives were: Development and accomplishment (2: Accomplishment) - status points, progress bars, badges, leaderboard etc. Unpredictability and curiosity (7: Unpredictability) - Random rewards and ester eggs. Loss and avoidance (8: Avoidance) - Progress loss or ticking time clock. Empowerment and creativity (3: Empowerment) - Milestone unlocks, boosters etc.</image:caption>
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      <image:title>The Adventure - Accessing the Adventure</image:title>
      <image:caption>While playing a slot game, in this case Twin Spin, the user could go to the Adventure by clicking the icon.</image:caption>
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      <image:title>The Adventure</image:title>
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      <image:title>The Adventure</image:title>
      <image:caption>A flowchart was also made to explain the user journey better to the developers.</image:caption>
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      <image:title>ICA Banken: Hemnet</image:title>
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      <image:title>ICA Banken: Hemnet</image:title>
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      <image:title>ICA Banken: Hemnet</image:title>
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      <image:title>ICA Banken: Hemnet</image:title>
      <image:caption>The Adventure prototype was made to show the user experience and flow (The UI was not completely set yet).</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57b1a2f0ff7c50648da33e62/1600172564875-KBIF5W84ODT0WPJZPPJY/hej.jpg</image:loc>
      <image:title>ICA Banken: Hemnet - Accessing the Adventure</image:title>
      <image:caption>While playing a slot game, in this case Twin Spin, the user could go to the Adventure by clicking the icon.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57b1a2f0ff7c50648da33e62/1600168744590-525A6JE3VF2YWF1T8DKA/net-coredrives.png</image:loc>
      <image:title>ICA Banken: Hemnet</image:title>
      <image:caption>The NetEnts user most prioritised core drives were: Development and accomplishment (2: Accomplishment) - status points, progress bars, badges, leaderboard etc. Unpredictability and curiosity (7: Unpredictability) - Random rewards and ester eggs. Loss and avoidance (8: Avoidance) - Progress loss or ticking time clock. Empowerment and creativity (3: Empowerment) - Milestone unlocks, boosters etc.</image:caption>
    </image:image>
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      <image:title>ICA Banken: Hemnet</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57b1a2f0ff7c50648da33e62/1600265612011-F8SXEVR6N5F0NDKWBH0F/flowchart.jpg</image:loc>
      <image:title>ICA Banken: Hemnet</image:title>
      <image:caption>A flowchart was also made to explain the user journey better to the developers.</image:caption>
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